Let’s take a different approach to public relations PR people cover their butts by saying, “We can’t guarantee placement.” Okay. Maybe that’s true, but your agency should guarantee value. Here’s how we do it. A while back a local company engaged us to put out a...
For our new subscriber campaign for the 2022-2023 Bryan Series, we made it about supporting a Greensboro legacy. After all, the series is the longest running speakers program in the area. Good ol’ testimonial ads still work. So we lined up three long-time...
All photography, Chris English, Tigermoth Creative. The Bryan Series needed fast turnaround on a modest budget to sell a few thousand seats for its debut at a brand new venue. The Guilford College speakers’ program, the Bryan Series, is now in its 26th year and being...
Newsrooms these days are stretched to the limit. So, don’t take it personally if your non-profit charity presser isn’t picked up as easily as it used to be. Instead, be helpfully persistent. We knew we had a powerful and positive story with Ciandress Jackson. She’s a...
Above: Executive Development Group places its blog posts on the home page in a slider, displaying current topics that resonate with training and development prospects. Up-to-date, effective writing that resonnates with your clients is one of the most important factors...
Randy White is a client who’s published a lot of articles, as well as authoring some books. He’s a psychologist, executive coach and co-heads the leadership program at one of the world’s leading business schools, HEC Paris. He’s got a lot to...
It’s our blog, but the name derives from the “hundredth monkey effect” that suggests that an idea or behavior will spread from one group to another, once a critical number of members in the first group adopts the behavior.
