Let’s take a different approach to public relations PR people cover their butts by saying, “We can’t guarantee placement.” Okay. Maybe that’s true, but your agency should guarantee value. Here’s how we do it. A while back a local company engaged us to put out a...
Randy White is a client who’s published a lot of articles, as well as authoring some books. He’s a psychologist, executive coach and co-heads the leadership program at one of the world’s leading business schools, HEC Paris. He’s got a lot to...
Business Journal reporter John Joyce interviews Stephanie Lischke over coffee at Cheesecakes by Alex in downtown Greensboro. Getting into to the news for positive reasons can have great results for your business, especially when the medium’s subscribers include your...
Greensboro Bound Literary Festival launched in 2018 and happens again, May 16-19. In addition to programs featuring some 80 authors, Greensboro Bound could reach as many as10,500 public school students this year when writers head to classrooms around town. With school...
Sometimes our clients have great stories. Sometimes their clients have great stories. And sometimes we get them both on the front page. For Jamesson Solutions, local visibility is as important as national press. The company sells assessments and simulations for...
Earned media is a primary objective of most public relations programs. It refers to features and news placed with strategic media through editorial channels rather than advertising. You “earn” it by having a story that’s worthy of publishing....
It’s our blog, but the name derives from the “hundredth monkey effect” that suggests that an idea or behavior will spread from one group to another, once a critical number of members in the first group adopts the behavior.