Good ol’ testimonial ads still work. So we lined up three long-time subscribers to invite new subscribers in print and television advertising.
”If you include a testimonial in your copy, you make it more credible. Readers find the endorsements of fellow consumers more persuasive than the puffery of anonymous copywriters. Says James Webb Young, one of the best copywriters in history, ‘Every type of advertiser has the same problem: to be believed. The mail-order man knows nothing so potent for this purpose as the testimonial, yet the general advertiser seldom uses it.” – David Ogilvy
Watch three testimonial TV spots below: