For our new subscriber campaign for the 2022-2023 Bryan Series, we made it about supporting a Greensboro legacy. After all, the series is the longest running speakers program in the area.

Good ol’ testimonial ads still work. So we lined up three long-time subscribers to invite new subscribers in print and television advertising.

”If you include a testimonial in your copy, you make it more credible. Readers find the endorsements of fellow consumers more persuasive than the puffery of anonymous copywriters. Says James Webb Young, one of the best copywriters in history, ‘Every type of advertiser has the same problem: to be believed. The mail-order man knows nothing so potent for this purpose as the testimonial, yet the general advertiser seldom uses it.”  – David Ogilvy

Watch three testimonial TV spots below: