Fast turnaround campaign to boost single ticket sales for long-running speakers’ series
All photography, Chris English, Tigermoth Creative. The Bryan Series needed fast turnaround on a modest budget to sell a few thousand seats for its debut at a brand new venue. The Guilford College speakers’ program, the Bryan Series, is now in its 26th year and being...
Branding a city as Tournament Town
We think it’s about the fans. We’ve got ’em. They like coming here. We feed them in bars and restaurants where the games are always on. In Greensboro, Tournament Town, we say Fans First!
The point of difference in your ads doesn’t have to be price
David and Leslie are their own best point of difference.When you’re remodeling a home and you get three bids from good companies, the estimates will probably be close. So when homeowners have to decide how do they choose? Especially when the costs are more or...
Ad campaign sells 8,000 Broadway seat reservations as iron work continues
Ad campaign update, February 12, 2019: 8,000 seats reserved! You can watch the work with a cup of espresso from a café table outside Dolce Aroma on North Elm St. The Steven Tanger Center for the Performing Arts is making steady progress in downtown Greensboro with...
How do you get butts in seats?
You might be surprised to learn that touring Broadway–when you add all the venues–actually drives a little more revenue than Broadway in New York. So it’s an important component to show producers, even out here in the flyover states. And the audience for...