Ad campaign update, February 12, 2019: 8,000 seats reserved!

You can watch the work with a cup of espresso from a café table outside Dolce Aroma on North Elm St.
The Steven Tanger Center for the Performing Arts is making steady progress in downtown Greensboro with completion planned just in time for its inaugural Broadway season in 2020.

The campaign to secure season subscription reservations has, at this writing, sold 5,113 season subscription reservations. (Update: 8,000 as of February.)

Our campaign is roughly a 13-week run with creative focused on how you need to claim your plush square of real estate. A seat that guarantees you one night a month for six months of Broadway hits. It also makes the promise of a season of the most popular shows. We’re sworn to secrecy about the full season, but Wicked is the one show that’s teasing Broadway fans in the ads.

The media buy is heavy on digital in the local Triad market, along with television and print, all with two classic red theater seats, just waiting for you.

Digital ads link directly to the Tanger Center site where visitors can subscribe and pay online.

Please click for yourself.