Earned media is a primary objective of most public relations programs. It refers to features and news placed with strategic media through editorial channels rather than advertising. You “earn” it by having a story that’s worthy of publishing....
What’s Hundredth Monkey?
It’s our blog, but the name derives from the “hundredth monkey effect” that suggests that an idea or behavior will spread from one group to another, once a critical number of members in the first group adopts the behavior.
