The South Elm Farmers Market was a pop-up concept to stimulate activity in a section of Downtown Greensboro comprised, at the time, of antique shops, bars, restaurants and a vintage clothing dealer. Merchants in the surrounding blocks supported the concept as a means to boost Sunday traffic.

We came up with a promotional poster that we hoped would end up in people’s homes and college dorm rooms, sort like a coveted band flyer. Plus the old pick-up truck really did capture the personality of the upstart parking lot event.

It’s a good example of some of the fun “vest pocket” projects we’ve been happy to take on.