Websites and social media have made marketing more visual than ever. A strong hero image can make a small company’s simple one-page website look better than more complex corporate sites. Your professional LinkedIn page makes a more powerful impression if you...
Sense of place is key to a lot of brands. Especially when the brand IS a place, like Greensboro, North Carolina. Greensboro is a middling sized city grappling with challenges like most middling American urban centers. Marketing cities is a process of identifying...
Hirsch Wellness Network is an arts-based non-clinical cancer support organization that provides professional arts lessons and wellness classes for cancer patients, survivors and their families. It’s major fundraiser is the Art Lives Here Silent Auction,...
Say you want to use a photograph of an object that defines your brand. That can be a strong idea for a logo, but photos don’t lend themselves to logos as photos. The photo needs to be converted into an illustration so it can be easily sized up or down without...
The Nike swoosh, the Apple apple and the Target bullseye each stimulate an emotional and intellectual connection based on the viewer’s experience and associations with each icon. Each can stand alone without any proper nouns spelled out in type. The Weatherspoon...
Weymouth Center enlisted two dead writers to solicit membership. Weymouth Center for the Arts & Humanities in Southern Pines, NC, is an historic home. The writer James Boyd (Drums) lived here in the early to mid-twentieth century. The Boyd home, named Weymouth,...
It’s our blog, but the name derives from the “hundredth monkey effect” that suggests that an idea or behavior will spread from one group to another, once a critical number of members in the first group adopts the behavior.