Can a logo live on type alone?

Can a logo live on type alone?

The Nike swoosh, the Apple apple and the Target bullseye each stimulate an emotional and intellectual connection based on the viewer’s experience and associations with each icon. Each can stand alone without any proper nouns spelled out in type. The Weatherspoon...
When do you put yourself in your ad?

When do you put yourself in your ad?

As little as possible. We’ve all groaned at television spots featuring cloying business owners distracting you away from what you really want to know about their goods and services. But sometimes it makes sense and can be effective in presenting a key value of your...