Nov 5, 2018 | Collateral, Interactive maps, Uncategorized
Rockingham County is mostly rural. Open spaces, rivers, quaint towns and agriculture (including wine!) make for fun family day trips. The Rockingham County Quilt Trail is a tasty slice of country pie that will take you over the rambling hills and and bridges on a...
Oct 15, 2018 | Advertising, Branding, photography, Uncategorized
Websites and social media have made marketing more visual than ever. A strong hero image can make a small company’s simple one-page website look better than more complex corporate sites. Your professional LinkedIn page makes a more powerful impression if you...
Oct 5, 2018 | Branding, Uncategorized
Sense of place is key to a lot of brands. Especially when the brand IS a place, like Greensboro, North Carolina. Greensboro is a middling sized city grappling with challenges like most middling American urban centers. Marketing cities is a process of identifying...
Oct 1, 2018 | Public Relations, Uncategorized
Hirsch Wellness Network is an arts-based non-clinical cancer support organization that provides professional arts lessons and wellness classes for cancer patients, survivors and their families. It’s major fundraiser is the Art Lives Here Silent Auction,...
Sep 25, 2018 | Uncategorized
Say you want to use a photograph of an object that defines your brand. That can be a strong idea for a logo, but photos don’t lend themselves to logos as photos. The photo needs to be converted into an illustration so it can be easily sized up or down without...
Sep 23, 2018 | Uncategorized
The Nike swoosh, the Apple apple and the Target bullseye each stimulate an emotional and intellectual connection based on the viewer’s experience and associations with each icon. Each can stand alone without any proper nouns spelled out in type. The Weatherspoon...
