Sep 17, 2018 | Branding, Direct Mail, Uncategorized
Weymouth Center enlisted two dead writers to solicit membership. Weymouth Center for the Arts & Humanities in Southern Pines, NC, is an historic home. The writer James Boyd (Drums) lived here in the early to mid-twentieth century. The Boyd home, named Weymouth,...
Sep 14, 2018 | Advertising, Branding, Uncategorized
There really is only one Mayodan. It’s a North Carolina town northeast of Greensboro, situated on the Mayo River near its confluence with the Dan River. Thus, Mayodan. And it’s the only town in the world—last time we checked—named Mayodan. (If you find...
Sep 8, 2018 | Public Relations, Uncategorized
You’re an expert in your field and no other person understands your business better than you, but you might be missing some of the features and uniqueness of your business that are most interesting to the public. One of the benefits of going outside and hiring a...
Sep 2, 2018 | Branding, Uncategorized
Poet Randall Jarrell—a notable figure among the “World War II poets”—finished his distinguished life here in Greensboro. He’s buried in the cemetery of the New Garden Friends Meeting in Guilford College. When the Greensboro Public Library...
Jul 5, 2018 | Uncategorized
As little as possible. We’ve all groaned at television spots featuring cloying business owners distracting you away from what you really want to know about their goods and services. But sometimes it makes sense and can be effective in presenting a key value of your...
