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Pitching, placing and coaching an article

Pitching, placing and coaching an article

Jul 23, 2020 | Public Relations, Uncategorized

Randy White is a client who’s published a lot of articles, as well as authoring some books. He’s a psychologist, executive coach and co-heads the leadership program at one of the world’s leading business schools, HEC Paris. He’s got a lot to...
DLM Builders campaign speaks to the sequestered homeowner

DLM Builders campaign speaks to the sequestered homeowner

Jun 29, 2020 | Uncategorized

Home for the quarantine—and we hope you and your family are safe—you’re looking at your home in a whole new way by now, aren’t you? If you’ve been working from home or just spent time on an unplanned furlough, you might be considering how functional...
Bookish Triad transplant shakes up the Greensboro literary scene, inspires thousands of public school students

Bookish Triad transplant shakes up the Greensboro literary scene, inspires thousands of public school students

May 2, 2019 | Collateral, Public Relations, Smart clients, Uncategorized

Greensboro Bound Literary Festival launched in 2018 and happens again, May 16-19. In addition to programs featuring some 80 authors, Greensboro Bound could reach as many as10,500 public school students this year when writers head to classrooms around town. With school...
We help businesses tell their best stories

We help businesses tell their best stories

Mar 20, 2019 | Public Relations, Uncategorized

Sometimes our clients have great stories. Sometimes their clients have great stories. And sometimes we get them both on the front page. For Jamesson Solutions, local visibility is as important as national press. The company sells assessments and simulations for...
The point of difference in your ads doesn’t have to be price

The point of difference in your ads doesn’t have to be price

Mar 13, 2019 | Advertising, Branding, Uncategorized

David and Leslie are their own best point of difference.When you’re remodeling a home and you get three bids from good companies, the estimates will probably be close. So when homeowners have to decide how do they choose? Especially when the costs are more or...
Ad campaign sells 8,000 Broadway seat reservations as iron work continues

Ad campaign sells 8,000 Broadway seat reservations as iron work continues

Dec 5, 2018 | Advertising, Branding, Uncategorized

Ad campaign update, February 12, 2019: 8,000 seats reserved! You can watch the work with a cup of espresso from a café table outside Dolce Aroma on North Elm St. The Steven Tanger Center for the Performing Arts is making steady progress in downtown Greensboro with...
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What’s Hundredth Monkey?

It’s our blog, but the name derives from the “hundredth monkey effect” that suggests that an idea or behavior will spread from one group to another, once a critical number of members in the first group adopts the behavior.

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