Jul 16, 2019 | Advertising, Branding, photography, Smart clients, Uncategorized
Why a testimonial ad? DLM Builders is a home remodeling firm. Like most businesses in the home improvement industry, referrals are a large part of their new business development. So it makes sense to feature satisfied clients—happy homeowners—in their advertising. The...
Mar 13, 2019 | Advertising, Branding, Uncategorized
David and Leslie are their own best point of difference.When you’re remodeling a home and you get three bids from good companies, the estimates will probably be close. So when homeowners have to decide how do they choose? Especially when the costs are more or...
Dec 5, 2018 | Advertising, Branding, Uncategorized
Ad campaign update, February 12, 2019: 8,000 seats reserved! You can watch the work with a cup of espresso from a café table outside Dolce Aroma on North Elm St. The Steven Tanger Center for the Performing Arts is making steady progress in downtown Greensboro with...
Oct 23, 2018 | Branding, photography, Print
Every marketing budget is tight! But this doesn’t mean you can’t do effective work. The Triad Business Journal tasked us with developing cover concepts for its monthly special sections. Its “Fast 50” growing businesses feature and “Book...
Oct 15, 2018 | Advertising, Branding, photography, Uncategorized
Websites and social media have made marketing more visual than ever. A strong hero image can make a small company’s simple one-page website look better than more complex corporate sites. Your professional LinkedIn page makes a more powerful impression if you...
Oct 5, 2018 | Branding, Uncategorized
Sense of place is key to a lot of brands. Especially when the brand IS a place, like Greensboro, North Carolina. Greensboro is a middling sized city grappling with challenges like most middling American urban centers. Marketing cities is a process of identifying...
