Oct 23, 2018 | Branding, photography, Print
Every marketing budget is tight! But this doesn’t mean you can’t do effective work. The Triad Business Journal tasked us with developing cover concepts for its monthly special sections. Its “Fast 50” growing businesses feature and “Book...
Oct 15, 2018 | Advertising, Branding, photography, Uncategorized
Websites and social media have made marketing more visual than ever. A strong hero image can make a small company’s simple one-page website look better than more complex corporate sites. Your professional LinkedIn page makes a more powerful impression if you...
Oct 5, 2018 | Branding, Uncategorized
Sense of place is key to a lot of brands. Especially when the brand IS a place, like Greensboro, North Carolina. Greensboro is a middling sized city grappling with challenges like most middling American urban centers. Marketing cities is a process of identifying...
Sep 17, 2018 | Branding, Direct Mail, Uncategorized
Weymouth Center enlisted two dead writers to solicit membership. Weymouth Center for the Arts & Humanities in Southern Pines, NC, is an historic home. The writer James Boyd (Drums) lived here in the early to mid-twentieth century. The Boyd home, named Weymouth,...
Sep 14, 2018 | Advertising, Branding, Uncategorized
There really is only one Mayodan. It’s a North Carolina town northeast of Greensboro, situated on the Mayo River near its confluence with the Dan River. Thus, Mayodan. And it’s the only town in the world—last time we checked—named Mayodan. (If you find...
Sep 2, 2018 | Branding, Posters, Print
The South Elm Farmers Market was a pop-up concept to stimulate activity in a section of Downtown Greensboro comprised, at the time, of antique shops, bars, restaurants and a vintage clothing dealer. Merchants in the surrounding blocks supported the concept as a means...
