Branding a city as Tournament Town
We think it’s about the fans. We’ve got ’em. They like coming here. We feed them in bars and restaurants where the games are always on. In Greensboro, Tournament Town, we say Fans First!
The point of difference in your ads doesn’t have to be price
David and Leslie are their own best point of difference.When you’re remodeling a home and you get three bids from good companies, the estimates will probably be close. So when homeowners have to decide how do they choose? Especially when the costs are more or...
Ad campaign sells 8,000 Broadway seat reservations as iron work continues
Ad campaign update, February 12, 2019: 8,000 seats reserved! You can watch the work with a cup of espresso from a café table outside Dolce Aroma on North Elm St. The Steven Tanger Center for the Performing Arts is making steady progress in downtown Greensboro with...
How do you get butts in seats?
You might be surprised to learn that touring Broadway–when you add all the venues–actually drives a little more revenue than Broadway in New York. So it’s an important component to show producers, even out here in the flyover states. And the audience for...
Treat yourself and your brand to professional photography
Websites and social media have made marketing more visual than ever. A strong hero image can make a small company’s simple one-page website look better than more complex corporate sites. Your professional LinkedIn page makes a more powerful impression if you...
Market like you’re the only Mayodan in the world
There really is only one Mayodan. It’s a North Carolina town northeast of Greensboro, situated on the Mayo River near its confluence with the Dan River. Thus, Mayodan. And it’s the only town in the world—last time we checked—named Mayodan. (If you find...