Earned media is a powerful third-party endorsement

Earned media is a powerful third-party endorsement

Earned media is a primary objective of most public relations programs. It refers to features and news placed with strategic media through editorial channels rather than advertising. You “earn” it by having a story that’s worthy of publishing....
How do you get butts in seats?

How do you get butts in seats?

You might be surprised to learn that touring Broadway–when you add all the venues–actually drives a little more revenue than Broadway in New York. So it’s an important component to show producers, even out here in the flyover states. And the audience for...
Does your brand need a sense of place?

Does your brand need a sense of place?

Sense of place is key to a lot of brands. Especially when the brand IS a place, like Greensboro, North Carolina. Greensboro is a middling sized city grappling with challenges like most middling American urban centers. Marketing cities is a process of identifying...