How do you turn photographic images into vector art?

How do you turn photographic images into vector art?

Say you want to use a photograph of an object that defines your brand. That can be a strong idea for a logo, but photos don’t lend themselves to logos as photos. The photo needs to be converted into an illustration so it can be easily sized up or down without...
Can a logo live on type alone?

Can a logo live on type alone?

The Nike swoosh, the Apple apple and the Target bullseye each stimulate an emotional and intellectual connection based on the viewer’s experience and associations with each icon. Each can stand alone without any proper nouns spelled out in type. The Weatherspoon...
Branding with a poster designed to be swiped

Branding with a poster designed to be swiped

The South Elm Farmers Market was a pop-up concept to stimulate activity in a section of Downtown Greensboro comprised, at the time, of antique shops, bars, restaurants and a vintage clothing dealer. Merchants in the surrounding blocks supported the concept as a means...
A vintage approach to break through the clutter

A vintage approach to break through the clutter

One of our favorite ads of the last year, with an old-school nod to David Ogilvy, was this full-page placement for Pine Hall Brick StormPave™ water permeable clay pavers. Ogilvy was a proponent of engaging and descriptive copywriting. For this ad, the location of the...
When do you put yourself in your ad?

When do you put yourself in your ad?

As little as possible. We’ve all groaned at television spots featuring cloying business owners distracting you away from what you really want to know about their goods and services. But sometimes it makes sense and can be effective in presenting a key value of your...