Greensboro Bound Literary Festival launched in 2018 and happens again, May 16-19. In addition to programs featuring some 80 authors, Greensboro Bound could reach as many as10,500 public school students this year when writers head to classrooms around town. With school...
Sometimes our clients have great stories. Sometimes their clients have great stories. And sometimes we get them both on the front page. For Jamesson Solutions, local visibility is as important as national press. The company sells assessments and simulations for...
David and Leslie are their own best point of difference.When you’re remodeling a home and you get three bids from good companies, the estimates will probably be close. So when homeowners have to decide how do they choose? Especially when the costs are more or...
Ad campaign update, February 12, 2019: 8,000 seats reserved! You can watch the work with a cup of espresso from a café table outside Dolce Aroma on North Elm St. The Steven Tanger Center for the Performing Arts is making steady progress in downtown Greensboro with...
Earned media is a primary objective of most public relations programs. It refers to features and news placed with strategic media through editorial channels rather than advertising. You “earn” it by having a story that’s worthy of publishing....
Rockingham County is mostly rural. Open spaces, rivers, quaint towns and agriculture (including wine!) make for fun family day trips. The Rockingham County Quilt Trail is a tasty slice of country pie that will take you over the rambling hills and and bridges on a...
You might be surprised to learn that touring Broadway–when you add all the venues–actually drives a little more revenue than Broadway in New York. So it’s an important component to show producers, even out here in the flyover states. And the audience for...
Every marketing budget is tight! But this doesn’t mean you can’t do effective work. The Triad Business Journal tasked us with developing cover concepts for its monthly special sections. Its “Fast 50” growing businesses feature and “Book...
Websites and social media have made marketing more visual than ever. A strong hero image can make a small company’s simple one-page website look better than more complex corporate sites. Your professional LinkedIn page makes a more powerful impression if you...
Sense of place is key to a lot of brands. Especially when the brand IS a place, like Greensboro, North Carolina. Greensboro is a middling sized city grappling with challenges like most middling American urban centers. Marketing cities is a process of identifying...
It’s our blog, but the name derives from the “hundredth monkey effect” that suggests that an idea or behavior will spread from one group to another, once a critical number of members in the first group adopts the behavior.