Earned media is a powerful third-party endorsement

Earned media is a powerful third-party endorsement

Earned media is a primary objective of most public relations programs. It refers to features and news placed with strategic media through editorial channels rather than advertising. You “earn” it by having a story that’s worthy of publishing....
How do you get butts in seats?

How do you get butts in seats?

You might be surprised to learn that touring Broadway–when you add all the venues–actually drives a little more revenue than Broadway in New York. So it’s an important component to show producers, even out here in the flyover states. And the audience for...
Does your brand need a sense of place?

Does your brand need a sense of place?

Sense of place is key to a lot of brands. Especially when the brand IS a place, like Greensboro, North Carolina. Greensboro is a middling sized city grappling with challenges like most middling American urban centers. Marketing cities is a process of identifying...
How do you turn photographic images into vector art?

How do you turn photographic images into vector art?

Say you want to use a photograph of an object that defines your brand. That can be a strong idea for a logo, but photos don’t lend themselves to logos as photos. The photo needs to be converted into an illustration so it can be easily sized up or down without...
Can a logo live on type alone?

Can a logo live on type alone?

The Nike swoosh, the Apple apple and the Target bullseye each stimulate an emotional and intellectual connection based on the viewer’s experience and associations with each icon. Each can stand alone without any proper nouns spelled out in type. The Weatherspoon...