Earned media yields results

Earned media yields results

Business Journal reporter John Joyce interviews Stephanie Lischke over coffee at Cheesecakes by Alex in downtown Greensboro. Getting into to the news for positive reasons can have great results for your business, especially when the medium’s subscribers include your...
Earned media is a powerful third-party endorsement

Earned media is a powerful third-party endorsement

Earned media is a primary objective of most public relations programs. It refers to features and news placed with strategic media through editorial channels rather than advertising. You “earn” it by having a story that’s worthy of publishing....
How do you get butts in seats?

How do you get butts in seats?

You might be surprised to learn that touring Broadway–when you add all the venues–actually drives a little more revenue than Broadway in New York. So it’s an important component to show producers, even out here in the flyover states. And the audience for...