Branding with a poster designed to be swiped

Branding with a poster designed to be swiped

The South Elm Farmers Market was a pop-up concept to stimulate activity in a section of Downtown Greensboro comprised, at the time, of antique shops, bars, restaurants and a vintage clothing dealer. Merchants in the surrounding blocks supported the concept as a means...
A vintage approach to break through the clutter

A vintage approach to break through the clutter

One of our favorite ads of the last year, with an old-school nod to David Ogilvy, was this full-page placement for Pine Hall Brick StormPave™ water permeable clay pavers. Ogilvy was a proponent of engaging and descriptive copywriting. For this ad, the location of the...
When do you put yourself in your ad?

When do you put yourself in your ad?

As little as possible. We’ve all groaned at television spots featuring cloying business owners distracting you away from what you really want to know about their goods and services. But sometimes it makes sense and can be effective in presenting a key value of your...