Cynthia Tucker is a former ad agency vice president who turned her back on that rat race to sew professionally. Always on her terms. Her first foray was kid’s clothes. This evolved into drapery, blinds, valances and cushions with her company, with a Dickensian nod: Drape Expectations.

Talking to Cynthia you quickly get the impression that she’s a woman who knows her craft and she conveys the kind of can-do confidence that makes clients feel comfortable.

So we knew who the “hero” needed to be in the company’s new website: Ms. Tucker.

Her website is a one-pager, but it runs deep with plenty of content, including a sample portfolio as well as services lists and a nifty contact form system. Go live took about one month, including time to shoot the hero image.