Say you want to use a photograph of an object that defines your brand. That can be a strong idea for a logo, but photos don’t lend themselves to logos as photos.

The photo needs to be converted into an illustration so it can be easily sized up or down without degrading the quality of the art.

How is it done? It’s the 80/20 rule. The 20% is skill with Adobe Illustrator. The 80% is patience and meticulous attention to detail.

Take a look as artist Greg Monroy turns an image of a longleaf pine into vector art.

The pine cone eventually became an element in the new logo for Weymouth Center.