Hirsch Wellness Network is an arts-based non-clinical cancer support organization that provides professional arts lessons and wellness classes for cancer patients, survivors and their families. It’s major fundraiser is the Art Lives Here Silent Auction, featuring the donated works of some of the best local artists.

Art Lives Here is this Saturday, October 6. Details here.

But how did we get the media interested? The event itself is always jam packed and a lot of fun, but what can you provide to an assignment editor in advance of the event to get the public excited?

For Hirsch, we took them behind the scenes. We publicized the show’s preparation.

Art Lives Here volunteers Judi Kastner (pictured being interviewed above), Lori Key and Jack Stratton are all professional artists, with plenty of show curation and preparation experience. For them, hanging a show is just what they do. But we pitched the news that 135 pieces of art had to be sorted, measured, grouped and, finally, hung in a Revolution Mill concourse.

Spectrum News Triad jumped on it and shot a segment. For TV coverage it’s all about visuals.

You don’t always have to have breaking news or a big announcement to get press. Think of the things your organization does behind the scenes that might be interesting to people who are unfamiliar with your work. Just make sure there are lots of pretty pictures and at least one person who can talk on camera.

King's English public relations for Hirsch Art Lives Here

Left to right: Lori Key, Judi Kastner, Eric from Spectrum News and Jack Stratton.