Case Study: public relations effectiveness

Discovery Learning Inc. (DLI) designs business simulations and assessments for corporate training and development. Their marketing communications consists of a small print advertising campaign, ASTD trade show exhibit, direct mail and continuous.

The DLI PR program has been in place nearly seven years. DLI marketing director Mike Warrick credits the program with lead development.

August 21, 2007
HEAT website awarded national top honors for transit systems.

May 7, 2007
King’s English consults small dog for big campaign...